We connect your tools, automate the workflows, and wire the follow-ups, documents, and reports that eat your week — so your business runs on systems, not on you re-keying data between apps. Built in Las Vegas, hosted on infrastructure we own.
The lead comes in on a form. Someone copies it into the CRM. Someone else sends the follow-up. A reminder gets set by hand. A contract gets re-typed from the same details already in the system. The invoice goes out manually. At month-end, somebody rebuilds the same report from scratch.
None of it is hard. All of it is constant. And every piece grows with revenue, runs on someone remembering to do it, and quietly drops the ball when things get busy — which is exactly when it costs you the most.
We build the layer underneath the business that does this work automatically. The tools talk to each other, the follow-ups send themselves, the documents fill themselves, and the reports show up on their own. Your team stops being the integration between your apps.
DIY tools like Zapier sell you connectors you have to build, host, and babysit — and they break quietly the moment something changes. We do the opposite: we map your operation, build the automations on infrastructure we own, integrate them directly with the tools you already run, and operate the whole thing month over month. You buy outcomes — hours back, nothing dropped — not another subscription to maintain.
We document every workflow — triggers, steps, hand-offs, rules — before we automate it. No fragile chains of zaps held together with hope.
We run our own production data center in Las Vegas. Your automations aren't hosted on a competitor's reseller margin. Lower cost, higher uptime, full data control.
APIs change, tools update, businesses grow. We watch the automations, fix drift, and expand them every month — so they keep running instead of silently failing.
Your CRM, calendar, email, invoicing, and phone, wired to talk to each other. A lead captured in one place shows up everywhere it should — no copy-paste, no double entry, no data living in four systems that disagree.
Stack: HighLevel · REST APIs · webhooks · custom middleware
The multi-step automations that run your operation: lead routing, appointment confirmations, follow-up sequences, pipeline-stage moves, task creation, and internal alerts. The same engine that powers our own AI voice agent's booking and confirmation flow.
Stack: HighLevel workflows · Node · your CRM pipelines
Automated nurture, reactivation, and review-request sequences over email and SMS — so the contacts you already paid to acquire turn into repeat work without anyone remembering to send anything. Segmented, timed, and measured.
Stack: HighLevel · email / SMS · list segmentation
Contracts and e-signature that fill themselves from your CRM records, invoices that generate on signature, intake forms that write straight to the right contact, and data that stays in sync across systems. The paperwork completes itself instead of getting re-typed.
Stack: GHL Documents · merge fields · Stripe · your CRM
The monthly report that builds and sends itself. Leads, bookings, pipeline, spend, and conversions pulled from your CRM and analytics into a clean recurring report — so you make decisions on current numbers instead of waiting for someone to assemble them.
Stack: GA4 · CRM data · scheduled report generation
DIY tools hand you connectors to build and maintain yourself. An automation partner designs the system around your operation and runs it for you. Different products, different right-fits.
| Criteria | DIY (Zapier / Make + point tools) | 7LSM Automation |
|---|---|---|
| What you actually get | Connectors you build, host, and maintain | A finished automation system, deployed and operated for you |
| Design | Improvised inside a drag-and-drop UI | Workflows mapped against your real operation before build |
| When something changes | Breaks silently; you find out when work is dropped | Monitored and fixed before it costs you |
| Hosting | Vendor's shared cloud, per-task billing that scales against you | Our owned production data center in Las Vegas |
| Maintenance burden | Yours — it's one more thing on your plate | Ours — monitored, tuned, and expanded monthly |
| Right for | Tinkerers with time to build and babysit automations | Operators who want the work done without their attention |
We don't pitch automation we don't use. The systems below run our own business every day.
When our AI voice agent books a discovery call, an automated workflow fires the confirmation text, syncs the calendar, and alerts the team — no one touches it. That's workflow automation running in production.
Our client agreements auto-fill from the contact record, route for e-signature, and collect the deposit on signing — document automation we built for ourselves and deploy for clients.
We map the manual, repetitive work eating your week — the copying between tools, the follow-ups, the reports built by hand. By the end of the call you have a written scope and a quote.
We document the exact processes to automate — the triggers, the steps, the tools involved, the hand-offs, and the rules. Each workflow gets designed before a line of automation is built.
We build the automations on our infrastructure, connect your CRM, calendar, email, invoicing, and phone so they talk to each other, and run end-to-end tests before anything touches live data.
Automations run in parallel with your current process first. We watch every run, confirm the data flows correctly, catch edge cases, and tune. Then we cut the manual step out.
Every month we monitor the automations, expand them as the business grows, fix anything that drifts, and report on hours saved and tasks handled. The system gets broader every cycle.
Ongoing operations: hosted automations, monitoring, drift fixes, monthly expansion, and reporting. Automation packages scale by the number of workflows and integrations you run.
Custom build: discovery, workflow mapping, engineering, integration, testing, and a fully-operational handover. Complex multi-system automation scales from there, up to $29,997+ for full custom operator infrastructure.
Most clients land in a higher tier once we scope what they actually need. The right fit depends on your business — the quickest way to find out is the discovery call.
Zapier and similar tools are DIY glue — you build, host, and maintain the connections yourself, and they get fragile as things change. We design the automation around your actual operation, build it on infrastructure we own, integrate it directly with your CRM and tools, and operate it month over month. You get a system that runs, not a pile of zaps you have to babysit.
Anything repetitive and rule-based: moving data between apps, sending follow-ups and confirmations, routing leads, generating and filling contracts and invoices, nurturing your contact list, requesting reviews, and producing reports. On the discovery call we map your week and point out exactly what's worth automating first.
No — it removes the busywork that keeps your team from doing the work that matters. Automation handles the copying, sending, and chasing; your people handle the judgment, relationships, and the conversations that actually need a human.
No. We integrate with what you already use — HighLevel, HubSpot, Salesforce, your calendar, your invoicing — rather than forcing a migration. The automation writes to your existing systems so your current reports and workflows keep working.
We build with error handling and monitoring, and we operate the system month over month — so if something drifts (an API changes, a tool updates), we catch and fix it. That's the difference between an operated system and a DIY zap that silently fails.
A first set of core automations typically launches within two to three weeks of the discovery call. We start with the highest-leverage workflows, get them live, then expand from there each month.
Managed services start at $397/month and custom automation builds start at $3,497. Pricing scales with the number of workflows and integrations and how complex the systems being connected are. Discovery calls are free and end with a written quote.
We're based in Las Vegas, Nevada, and our infrastructure runs on our own production data center in town. We serve clients across the US but we are physically and operationally a Vegas company.
The discovery call is free. We map the busywork eating your week and show you exactly what's worth automating first. By the end you have a clear scope, a written quote, and a real read on whether 7LSM is the right fit. Pick a time below — it lands straight on our calendar.