We build the AI receptionists, chat assistants, and automated workflows that run your business while you sleep — engineered in Las Vegas, hosted on infrastructure we own, integrated with the CRM you already use.
Most small business owners we meet are doing two jobs: the work they actually built the business to do, and the constant front-line communication work — answering calls, replying to forms, qualifying leads, sending follow-ups, chasing appointments — that grows linearly with revenue and never stops.
The first hire most operators consider is a receptionist or virtual assistant. That works until volume scales, until someone calls sick, until 2am inquiries keep getting lost. The ceiling is the same person-hour math that got you stuck in the first place.
We build the layer that absorbs the front-line work without growing linearly with revenue. The AI answers, qualifies, books, and routes — your team only touches the conversations that actually require a human.
Every chatbot platform on the market sells you software you have to configure, host, and maintain. We do the opposite: we build the AI system around your specific business, train it on your offerings, integrate it with your CRM and phone line, host it on infrastructure we own, and operate it month over month. You buy outcomes — calls answered, leads qualified, appointments booked — not software licenses.
Your AI doesn't answer with someone else's script. We write its prompt against your actual offerings, voice, pricing posture, and escalation rules.
We run our own production data center in Las Vegas. Your AI isn't hosted on a competitor's reseller margin. Lower cost, higher uptime, full data control.
Every month we review transcripts, tune prompts, fix edge cases, and improve qualification. The AI gets sharper. Your competitors' stale chatbot doesn't.
A 24/7 AI voice agent that answers your inbound business line, asks the right qualification questions, books discovery calls into your calendar, and texts the confirmation link before the call ends. Configurable escalation to a human for sensitive or complex inquiries.
Stack: Claude Sonnet · Deepgram · ElevenLabs · Twilio · your CRM
A custom Claude-powered chat assistant embedded on your website that qualifies leads, answers product and pricing questions, books appointments, and captures contact info directly to your CRM. The one on this site is built on exactly the same pattern we deploy for clients.
Stack: Claude Sonnet · Streaming SSE · Next.js · your CRM
The internal AI systems that quietly run your operation: automated lead routing, intelligent follow-up sequences, appointment reminders, review requests, win-back campaigns, content generation, and customer communication. Built into one coherent system, not a tangle of Zapier glue.
Stack: Claude · Node · your CRM workflows · your team's tools
Integrate AI into your existing CRM: automated note-taking from calls and chats, conversation summaries on every contact record, intent detection on inbound messages, lead-scoring that actually reflects buyer signal. The CRM you already use gets smarter without forcing a migration.
Stack: Claude · HighLevel / HubSpot / Salesforce · custom integrations
Most "AI" companies sell you software you have to configure, host, and maintain. An AI agency builds the system around your business and runs it for you. Different products, different right-fits.
| Criteria | Off-the-shelf chatbot vendor | 7LSM AI Agency |
|---|---|---|
| What you actually get | Software license. You configure, host, maintain. | A finished AI system, deployed and operated for you. |
| Customization | Limited to the vendor's prompt builder UI | Custom prompt engineering against your real business |
| CRM integration | Generic API connectors, fragile under change | Built directly into your CRM workflows and pipelines |
| Voice support | Usually no, or an extra-cost add-on | Included — voice + chat from the same agent |
| Hosting | Vendor's shared cloud, opaque infrastructure | Our owned production data center in Las Vegas |
| Ongoing improvement | You tune it yourself or it stagnates | Monthly transcript review, prompt tuning, edge-case fixes |
| Right for | Tech-savvy teams with bandwidth to configure software | Operators who want AI that runs without their attention |
We don't demo. We show you live production systems running against real prospects in real time.
The chat bubble in the corner of this page is a working production AI assistant — Claude-powered, CRM-integrated, capturing leads into our pipeline as we speak. Click it. Talk to it. It's the same pattern we deploy for clients.
Call (702) 978-8144 from any phone. The AI answers, qualifies your inquiry, books a discovery call into our calendar, and texts you the confirmation. Production system, not a sandbox.
We learn your business, the front-line problem you're solving, the CRM you use, and the rough volume of calls or chats you handle. By the end of the call you have a written scope and a quote.
We capture everything the AI needs to know: your services, your prices, your hours, your scheduling rules, your qualifying questions, your escalation triggers. The AI gets trained on your business, not a generic template.
We build the AI on our infrastructure, wire it to your CRM, configure escalation routing, write the system prompt, run internal test conversations, and tune behavior before any real caller or visitor touches it.
The AI goes live on a portion of your traffic first. We review every conversation transcript with you for the first week, catch edge cases, and tune. Then full cut-over.
Every month we review transcripts, refine prompts, expand capabilities, and report on conversations captured, leads qualified, and appointments booked. The AI gets sharper every cycle.
Ongoing operations: hosted systems, monthly tuning, transcript review, edge-case handling, monthly reporting. AI-specific service packages — voice receptionists, chat assistants, custom workflows — typically land in higher tiers based on call volume and integration complexity.
Custom build: discovery, scope, design, engineering, integration, deployment, and a fully-operational handover. Custom AI system builds and premium tiers scale from there, up to $29,997+ for full custom operator infrastructure.
Most clients land in a higher tier once we scope what they actually need. The right fit depends on your business — the quickest way to find out is the discovery call.
A chatbot vendor sells you software you have to configure, host, and maintain. An AI agency builds the AI system around your specific business, trains it on your offerings, integrates it with your CRM and phone system, hosts it on owned infrastructure, and operates it month over month. You buy outcomes, not software licenses.
No. We use the current generation of large language models from Anthropic (Claude) combined with high-quality voice synthesis. The voice agent sounds like a thoughtful, calm receptionist — not a phone tree, not a robocall.
Every AI we build has explicit escalation rules. When a caller asks for a human, gets frustrated, or hits a topic the AI shouldn't answer, the call transfers to a designated person on your team or schedules a callback. Nothing important falls through the cracks.
First production deployments run 30–60 hours of engineering and typically launch within two to three weeks of the discovery call. Additional firms or business units after the first take 10–15 hours each, because the platform investment is already done.
No. We integrate with your existing CRM — HighLevel, HubSpot, Salesforce, custom — rather than forcing a switch. The AI writes to your CRM the same way your team does, so all your existing reports and workflows keep working.
We're based in Las Vegas, Nevada. Our infrastructure runs on our own production data center in town. We serve clients across the US but we are physically and operationally a Vegas company.
Yes. The AI chat assistant on this website is a working example built on the same stack we deploy for clients. You can interact with it right now. Call (702) 978-8144 to experience the voice side. Both are live production examples, not demos.
The discovery call is free. By the end of it you have a clear scope, a written quote, and a real read on whether 7LSM is the right fit. If we're not, we'll tell you. Pick a time below — it lands straight on our calendar.