Websites that
move when
you do.

ABYSS Mark II

A titanium dive watch descends through 3,000 metres of ocean as you scroll. The water darkens, the light thins, and the luminous dial emerges as everything else goes black — while a live readout counts the depth. The product claim is legibility in the dark, so the page makes you experience it rather than reading about it.

ABYSS Instruments is not a real company. It was built to demonstrate the technique without a client brief in the way.

118 — The Vegas Day

One Las Vegas summer day, dawn to 118 degrees, driven entirely by your scroll. Outside the glass the desert bleaches white and the shadows collapse. Inside, nothing moves. Two numbers run side by side — the outside temperature climbing, the inside temperature sitting at 72 — and the gap between them is the whole argument.

This is the harder case. A dive watch is an object you can photograph. Air conditioning is invisible, which is why it usually gets sold with a specification sheet nobody reads. Here you feel the thing the equipment is for.

The house is not real either. Every frame was produced in-house, which is what makes this affordable for a trade that has no product photography to work from.